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The MCI tourism platform is a business aimed at smartly managing tourists and prioritizing their interactive experiences through the integration of information technology with tourism services, management and marketing in the digital service ecosystem. Smart tourism platform, by considering the tourist needs, makes effective use of tourism resources at destinations. It also provides a wide range of financial and communicational services fit to various types of tourists (domestic tourists within the country, Iranian tourists abroad and foreign tourists entering Iran). This approach supports tourism marketing and promotion. The goal of using intelligent systems in tourism is to maximize tourist satisfaction, provide realtime information, create a platform for communication among key players in the tourism ecosystem and ultimately improve resource management efficiency.